
About Tula Creative
Tula Creative is a Seattle-based firm providing strategic change partnership and coaching to evolving leaders, businesses and nonprofits.
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Allie Siegel
Founder, Leadership Coach & Strategic Partner
Many leaders in new or changing roles feel stuck between their big vision and the daily demands pulling them off course. I help you gain clarity, reconnect to what matters, and align your team so you can bring your vision to life with confidence.

Why I started Tula Creative
​Turns out transitions are great times to reimagine how you work: there's usually something big at stake, and that's often a great starting place for your bigger why and how.
It's been true for me, at different turns in my non-linear career: moving from teaching English in China, to working in big healthcare systems, consulting across Fortune 500 companies, community-centered nonprofits, and starting multiple businesses.
I've spent my career facilitating complex organizational changes - building new processes, new teams, leadership transitions. I've spent even longer exploring & mastering mind-body practices for better health, relationships, and finding flow.
Today I focus on individuals and organizations with heart - those who give a damn, who care about making a positive impact, and want to do so with more balance.
A bit more about me personally​
I'm a two-time expat (Germany & China) and a mom of three. For more than a decade now, I've called the Pacific Northwest home, although I'm originally from Washington D.C.
I don't believe you need to be "good" at art or music to have creative hobbies, and love rekindling my childhood joy in spending more time with both - right now that's doodling and playing at the local pottery studio. I also like optimistically planting things in my garden, but I'm terrible at watering them. My husband is writing a book on rewilding, and as a result our whole family is spending a lot more time in wilderness these days, reminding me of how powerful it is to take time out to reconnect with nature.
The Tula Creative Collective

Building Strong, Balanced Communities
Tula Creative is honored to be a select member of several specialized Networks of Support, providing coaching and capacity-building for King County nonprofits, as well serving as a global women's wellness ambassador.​ These partnerships reflect our deep, long-term dedication to building healthy, equitable communities



Get in Touch
Together, we’ll create space for clarity, balance, and connection so you can lead in a way that sustains you and those you serve.

